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The 12 Week Business, Sales & Marketing Challenge Coaching Program

3.268,55$ excl. VAT

Walk Away From The 97% Crowd. Don’t Use Their Excuses. Take Charge Of Your Own Life.
– Jim Rohn

My intention with this program is to help you double your income within the next year. Then double it again the year after and double it every year thereafter.
Does that seem far-fetched? Does it scare you a bit? Of course, it does, because our middle-class education is holding us back. Just put into perspective that by doubling your income you will also start paying other people their income. And you will need these new team members to scale and gain time freedom.

So don’t be afraid. You are a leader and you are creating jobs and a better life for everyone.

Let’s start the course and embark on our new journey together.


“You just need someone to walk you through it.” – Ken Breeze


Our NEW online version of the successful “12-week Business, Sales & Marketing Coaching Program” will teach you all the essentials to start, grow and scale your business. We will shift your mindset to learn how to work “on” not in your business. The goal is not just to grow but become free of the “rat race”. We developed this course especially for entrepreneurs who cannot travel to remote locations on a regular basis.


Check out an excerpt of our “Start-Up Intensive” curriculum and topics below.



Unlike in the official Startup Academy model, in this product package we don’t claim a percentage of your business to compensate for our value we add to your business. For more information on everything, Startup Academy Germany, visit our website here.

We give our mentees the opportunity to lower their coaching package fees by attracting partners, colleagues or friends to take part in the same online group sessions. For each successful referral that joins the group session package, the new participant receives our 25% Discount Code via email or SMS to place their order at a substantially lower rate. This allows the team to share all sessions, content and divide their total cost. Since the nature of the “Business Model Generation Canvas” and “The 12 Week Year” is neutral at its core, it allows for various entrepreneurs to participate in learning the foundational principles to build and grow their own business.

In the 12 Week Business, Sales & Marketing Challenge Program I go way beyond the canvas workshop:

  • 12 Real-Time, 30/60 Min. “One on One” Coaching Work Sessions
  • How to Structure and Execute a 12 Week Year
  • General Business- and Tax Strategies to Improve Your Bottom Line
  • Access to Your Extensive Startup Business Documents Vault
  • Personal Business Model Evaluation Sparring Partner
  • Various Business, Sales & Marketing Modules
  • Social Media-, Blog, Event, Comment-Marketing
  • Branding, Up-Selling, Cross-Selling Strategies
  • Tribal Leadership, Remote Team Collaboration & Delegation
  • Team Collaboration Board & Communication incl. Knowledge-Base
  • Reduced VIP Subscription Pricing on Facebook Business Startup Mastermind Group
  • Direkt SMS Team Access Channel (Real Time Mentor)
  • Discounted Access to Private Business Master Mind Group & Community
  • 100+ Curated Tips & Links to essential Business-, Sales- and Marketing-Tools
  • Course fee refund guarantee upon an optional* successful** business advisor equity partnership.



CURRICULUM (Excerpt from the StartUp Academy Germany Program)

Ken Breeze’s StartUp Academy offers a time-tested and proven curriculum as described below. Our 12 Week Business, Sales & Marketing Challenge Coaching Program will be individually crafted to your startup business development needs and touch into various fields of the StartUp Academy Curriculum.


Session 1: Find Your Compass

The first session helps you reach more clarity about your business idea and provides an orientation in general, like the points of a compass. You will get to know your peers in the curriculum and discuss topics like: What are the character traits of the ideal entrepreneur? Do you have what it takes to be an entrepreneur? Do you need a co-founder or would you like to join another startup in this semester’s group? Is your business fundable? Which are the next steps?

Session 2: The Power of Vision

Vision is everything and most entrepreneurs understand the power of a strong vision. But what is a good idea? Are you a visionary? Are you clear about your ‘Why’, your passion? How do you translate your vision into a business? What tools do you need? What are your personal goals? When is it good to be rational, when to be emotional? These are the questions the StartUp Academy will not only ask you to discuss in the second session. In addition, we need you to be straightforward and open, presenting your vision to get everybody in your group on board, buying into your vision.

Session 3: Market Research Process

The third session works with the whole topic of the Market Research Process: What tools can you use? How can you test your assumptions? How do you interview potential customers? How much should you listen to the market? What are good markets? Why do you need to do Market Research? What does your competition tell you?

Session 4: Revenue Models

The first or second question you get asked from an investor is usually “How do you make money?” Surprisingly enough, many entrepreneurs spend tons of time on their idea, but only little on revenue and profits. This session gives you guidance on revenue models, which one fit to your business idea. It answers questions like “What are viable revenue models and how do you identify ideal customers for a revenue model”? We also touch topics like the most common problems with popular revenue models are and give you tips on how to determine revenue drivers in your business model.

Session 5: You Cannot Do It Alone: Team Building

This session guides you through the process of letting go, especially of the belief that you can do and keep it all to yourself. We help you finding a co-founder and choosing the right team members. We discuss topics like how to identify advisors or what do you need to give in return for their work and input. What are the responsibilities of each team member and when do you need to start firing partners?

Session 6: Product Development

This session is usually one of the most painful since entrepreneurs like to keep the thoughts on product process ongoing, but really need to juggle many competing priorities all at the same time. We push you out of the idea and thought phase into the actual product building stage and discuss topics like techniques to build a product roadmap or strategies to estimate time and costs. We will answer questions like how to measure success or how to avoid common mistakes when building the product.

Session 7 Positioning and Naming Process

This session works on the process of finding a good name for your product or business and how to position the name and the business in the market. We discuss social media platforms, how to deal with the media and how many press releases you need to write to get out there. We will also discuss the creation of a logo, business cards and how to use what kind of tools on- and offline to market.

Session 8: Present Your Business I: Mentor Session

In this review session, we ask you to present what you have at this stage. Mentors will give you feedback on your pitch deck, on how your presentation skills are or if you have done enough research on your idea. We will discuss if you are ready to build this business over the next 3, 5 or 10 years and what parts of the business could fail.

Session 9: Legal Challenges

This session answers questions on what an entrepreneur needs to know about the law to launch a successful startup. We discuss how to pick a law firm to work with or how do you handle intellectual property, including confidentiality, copyrights, trademarks, and patents.

Session 10: Importance of Traction

We define the definition of traction, answer questions like charging more or less in the beginning work on how to identify and close first paying customers or how to develop a sales funnel or conversion funnel. We talk about how to close first sales and generate revenues in the early stages of your startup or look at best practices to create traction.

Session 11: Branding & Marketing

We work with you on how and when to use Public Relations and Marketing tools, establishing yourself as an expert in the field. We teach you how to work with the media, bloggers, and influencers and how you can create content that attracts customers and bloggers.

Session 12: Finding & Talking to Investors

This becomes crucial for all your life as being an entrepreneur. Who do you ask for investments, when and how? What are the advantages and disadvantages of approaching Angel Investors or Venture Capitalists? What kind of local angel investors, accelerators or grants are in place to fund your business? What do you need to raise angel or VC or any kind of investment? Why should you think about an exit plan already in the beginning of building your business?

Session 13: Present You Business II: Mentor Session

This session is a final test for you to pitch in front of Mentors to get feedback on your pitch deck, how you present and if you are ready in general to go in front of investors. It is meant as a follow up to Session 8 “Present your Business I).

Session 14: Graduation

In this session, we will celebrate your success in going through the whole curriculum program. We will discuss topics like what are your next steps, where should you continue to network and how do you keep engaged with the participants in the program.
Please keep in mind: The Graduation is really just the beginning of an exciting journey, where your idea becomes reality.

Change your actions. Change your life. Go For It!


* The option to partner as an equity shareholder on your company’s board of advisors will be discussed and decided on a case by case basis.

** Successful will be defined and determined by a set of terms agreed in a separate arrangement after the conclusion of partnership.