It’s not just about great photos and descriptions for your listing. It’s also about how you differentiate your Airbnb listing from your competitors. Therefore how to position your Airbnb unit for success is vital.

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Not One Size Fits All

Yes, there are definitely many commonalities among successful Airbnb listings (i.e. great photos, description, responsive hosts, etc…), but they don’t generally cater to the same guests.

Search for some popular listings in a popular destination and you’ll find a motley assortment catering to guests with very different travel intents and styles. You might target one listing at business travelers while formulating another towards leisure travelers.  Some are targeted at younger travelers while others might target the more seasoned traveler seeking a nice “quiet getaway” in a busy city.

Do your research in your area by looking at listings. Find common attributes among the popular listings and see if your unit has something to offer that they don’t.

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Do Not Try to Target Multiple Groups

Take care of the basic, market required amenities first but then make sure your listing is very loud and clear about who it’s meant for.  For instance, if you’re targeting a road warrior business traveler, make note of the fact that your unit is ready. Point out your monitor and docking station for their laptop complete with a color printer/scanner/fax machine.

The key is to stick with a target group and test your listing’s ability to close bookings at desired rates.  If the performance is not up to par, change it up and target another group you had in mind.  As you get more bookings, make sure to keep a log of your guests, the type of traveler they are, and what they liked or didn’t like about your listing. Use these learnings to keep experimenting and improving your listing.

When should cover two groups? If you see a clear difference between your weekday and weekend travelers.  Else, keep it to one target group.

Be Mindful of Seasonality or Special Events

Your area may have very different travelers during the summer or winter season, so you may need to adjust your listings for that.  Also, if you’re located in a area that frequently hosts popular conventions or special events, you will what to take advantage of that as well.

Original post “How to Position Your Airbnb Unit for Success” by Jim Breese, learnairbnb.com

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